The 7‑Eleven brand is known and loved around the world, their iconic products are a big part of the American culture. Their focus stays fixed on making life easier for customers. This simple idea is the reason we’re the marketplace leader.
Creative Concept, Brand Strategy, Design, Photography Direction
The Job: Directed creative for 7-Eleven team on a number of monthly programs including: National POP kit, Slurpee and Big Gulp, all national promotions and sponsorships. Also worked with National Brands such as Coke, Pepsi, Mountain Dew and movie houses for store takeovers.
7-Election
Every four years during the U.S. presidential campaign, 7‑Eleven launches its popular 7-Election coffee cup poll. The campaign invites customers to “cast their cups” by purchasing coffee in specially marked 7-Election cups. Coffee-lovers can choose from two – blue Democrat and red Republican.
What I did: Concept, direction.
Specialty Drink Displays
What I did: Concept, direction.
Promotional Sweepstakes
What I did: Concept, direction.
