Mike's Hard Lemonade is the leader in the Ready-to Drink Flavored Malt Beverage category and is known for flavour innovation and cold, hard refreshment. Every bottle of Mike's was created to serve one purpose: make your day a little brighter. Because Mike's drinkers don't do sad.
Creative Concept, Brand Strategy, Design, Photography Direction
The Job: Lead creative on all marketing for mike’s Hard Lemonade including all C-Store, liquor store, and grocery store POP and collateral, national promotions both in print and digital.
In-Store Holiday Promotions
Mike’s Hard Lemonade was the drink to have on hand for every spring and summer holiday party. The in-store promotions were very effective and saw sales rise on every occasion.
What I did: Concept, direction, design, and photography direction.
Labor Day
Cinco de Mayo
Memorial Day
July 4th
Promotional Partnerships
What I did: Concept, direction, design, photography, and 3D animation direction.
Movie Convergence
What I did: Design.
In-Store Point-of-Sale
What I did: Concept, direction, design.
