Gatorade has become an essential part of the equipment of sports and can be found on the sidelines, in the locker rooms and, on almost every field of play. Backed by more than 40 years of scientific research, Gatorade has proven rehydration and performance benefits over water. No other beverage or sports drink company has established such strong expertise in rehydration and sports nutrition.

Creative Concept, Brand Strategy, Design, Photography Direction

The Job: Developed and managed several key programs to Gatorade’s growth and awareness which include: High School Influencer Education Program, Athlete of the Year Award, GSSI (Gatorade Sports Science Institute), POS, New Product Launches and, the Hard Worker Initiative. Also, Gatorade Event Programs which, include the NFL Super Bowl, and Gatorade Victory Lane.

G Series High School Locker Room Posters

Posters sent to high school athletic programs used to inspire athletic achievement as well as to educate the benefits and safety of proper hydration.

What I did: Concept, design, direct photography, and, all retouching and Photoshop work.

Athlete Photography

Compilation of just one of several large photoshoots done over the years.

What I did: Concept, organize, produce, direct photography.

GSSI Promotional Videos

These videos were created to promote the benefits of what the Gatorade Sports Science Institute could have for both amateur and professional athletes worldwide.

What I did: Concept, design and, produce.

Website Design

Landing pages in the Coaches Corner section of the overall Gatorade website used to educate them on the benefits and safety of proper hydration for all their athletes.

What I did: Concept, design, direct photography, and, all retouching and Photoshop work.

Social Media #WINFROMWITHIN

Social media used to inspire athletic achievement as well as to educate the benefits and safety of proper hydration to high school coaches and athletes.

What I did: Direct photography and some design.